Interesting Pre-School Food Survey

[Hope2BHottie 0]

Our local radion station did a story on a national survey involving preschool age children. As you know, before many children learn to read they can recognize logos. My 3 year old grandson knows McDonalds, Burger King and many others just by the sign. Branding starts really young.

For this survey, the preschoolers were offered two sets of hamburgers, fries and soft drinks. They were all identical...prepared the exact same way. However, one combo was wrapped in McDonalds paper, and had the McDonalds logo on the fries and soft drinks. Almost 70% preferred the McDonalds meals over the other.

I thought this was interesting for a group of 3 and 4 year olds.

[WASaBubbleButt 41]

Conditioning and advertising at work. :confused: