I apologize for any confusion that I've caused. Let me try and clear things up.
Bodymedia is the manufacture of the bodybugg and supplies 24hr/Apex with the product. Bodymedia also manufactures a product called Sensewear-mini. It’s the next generation if you will of the old product that 24hr currently sells. It's sold mainly into a medical environment, but is available to purchase by anyone. I won't go into all the features & benefits, but its much lighter, smaller, measures sleep, & has a re-chargeable battery to name a few.
It must be said however that 24hr/Apex is a strategic partner of Bodymedia. So one can assume that down the line (sooner than later) 24hr/Apex will have the smaller version, but still not the same product as Sensewear-mini from certain measuring capabilities, such as measuring sleep. So as your head is spinning, I'll throw one more thing out. There will be another armband coming out that will be geared for the masses called "Go Wear Fit". It'll be a scaled down version of the "mini", with basically the same functionality of the current bodybugg.
Clear as mud?