juice Plus has been getting a LOT of bad press these days. It has been criticized by many research organizations and nutrition experts, and the Center for Science in the Public Interest recently filed a complaint with the FDA that Juice Plus products are misbranded, adulterated, and misleadingly advertised.
http://juiceplusresearch.blogspot.com/2008/03/fda-advised-to-put-end-to-juice-plus.html
Juice Plus is a ripoff/scam. It contains Vitamin additives and very little plant powder, and the advertising is flagrantly deceptive. They don't list the amounts of ingredients on the label either; that in itself is enough to discount the product entirely in my opinion.