It can be both. A lot of folks drink coffee for breakfast, so they add protein to it to make sure they hit their macros for the day. Some people mix a vanilla premier protein shake with a large black coffee, for example.
Thanks for the clarification. If I revise to sleeve, I either want to know that I won't have to live with fake protein forever or at least have time to get used to the idea as a trade-off. The idea thus far is too dismal for me. I expect I'd feel other than human.