Just another company out of countless others trying to sell a new product for profit. Not better or worse than other advertisement.
I don't know if you're overreacting. I'd like to see a lot of existing advertisements gone myself (out of the pure egoistic reason that it gets on my nerves) so I hear you.
From another perspective I don't see why you're so worked up about this particular advertisement. It's just one single more questionable product that is advertised to maximize profit. Advertisement is not about ethics or responsibility. Otherwise we wouldn't have advertisement that promotes tobacco, alcohol, big gas guzzling cars, foods that come out of factory farming etc. - It's about profit and money only.
What I consider much worse is when products are advertised as "healthy" when in fact they're anything but.