We've all seen them, all those women's magazines clogging the checkout counters. With titles like, "How to find His Pleasure Spot," "10 New Tricks to Keep Your Man," "Good Girls Bend at the Waist, Bad Girls Bend at the Knees." Now I'm all for women boning up on how to please their man. But where is the equal treatment for men's magazines?

If those same headlines were in a man's magazine, the thing would be shamefully hidden, deep behind the counter in liquor stores, with a piece of cardboard blocking the cover, lest some young innocent soul gaze upon the image and be scarred for life.

And, GASP!, if you actually thought of buying one, you'd have to wear a disguise so your neighbors wouldn't know it was you. And you'd shamefully carry it home, wrapped in a brown paper bag or folded between the pages of a newspaper - stuffed under the car seat. So no one would know that you were about to abuse yourself in front of God and all your ancestors.

But stores proudly display women's porn right there on the end cap at the checkout counter. How did it become socially acceptable for women's porn magazines to be sold right next to the Tic Tacs and Juicy Fruit gum? Is it because because the target audience is women?

Another inequality, I saw a commercial for the micro vibrator sold by Trojan. The women in the commercial sit around in circles talking about how wonderful it is, and even grandma chimes in and happily gets in on the action.

Can you imagine the public reaction if it was 3 guys sitting in a circle (I know where you're headed - 3 guys in a circle, just don't go there!) expounding on the joys of the Fleshlight? It would be an outrage. The Christian Right would flood the airwaves with indigent protests of how shameful the commercial was and how we're all going to burn in Hell for it. But because it's women talking about masturbation, somehow it's acceptable.

And finally it hits me! The marketing! If the men's magazines just worded the headlines on the magazine covers differently, their magazines could be sitting right there next to Cosmo and the Tic Tacs! And the best part is, women would be happily buying the magazines for their boyfriends and husbands.

Just imagine if the latest edition of "Spread'em" changed the headlines from "Brandy's Naughty Adventure," to "Brandy's Illustrated Guide to Pleasing Your Woman!" or "Brandy Shows You 10 Ways to Make Your Woman Scream in Bed (No! Not by calling her by the wrong name.)" Women would rush to the stands to buy their man the latest issue. It's all in the marketing.

Keep Pimpin' that Sleeve!