I thought this was another great article on how on one hand, we're being scolded and treated as outcasts for being fat, and at the same time, food companies are engineering foods that are designed to create cravings and make us fatter.

I am all for taking personal responsibility, but at some point you have to realize they are targeting us and creating products that overwhelm our natural eating stopping point and creating a craving for unhealthy foods. The only way to strike back at these companies is to quit buying their products!


According to Michael Moss, the Pulitzer prizing-winning reporter and author of the new book Salt Sugar Fat: How the Food Giants Hooked Us, (Check out the video below) executives at the major food behemoths – Kraft, General Mills, and Nestle – have known for years that the sugar, salt and fat added to their cereals, soups, tomato sauces and hundreds of other food products have put millions of individuals’ health at risk. But the quest for bigger profits and a larger share of the consumer market has compelled the processed food industry to turn a blind eye to the dangers and consequences of eating those very products.

How do the food giants trick consumers? Moss gives several examples:

• “At Cargill, scientists are altering the physical shape of salt, pulverizing it into a fine powder to hit the taste buds faster and harder, improving what the company calls its ‘flavor burst.’”“Scientists at Nestle are currently fiddling with the distribution and shape of fat globules to affect their absorption rate and, as it’s known in the industry, ‘their mouthfeel.’”
• “To make a new soda guaranteed to create a craving requires the high math of regression analysis and intricate charts to plot what industry insiders call the “bliss point,” or the precise amount of sugar or fat that will send consumers over the moon.”

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